SELF PUBLISHING ON AMAZON (KDP)


PROSCONS
Zero upfront costs means you can start and stop publishing whenever you want so it’s easy to fit around your lifeRoyalties on each sale aren’t paid until 2-3 months after purchase so you won’t see any profit in the short term 
Offers a lot of in-depth guides and free software so you don’t have to research how-to’s on each individual element separately  Almost too many guides and links on KDP site which can be very overwhelming unless you know exactly what you’re looking for 
Access to print on demand books means you can always secure a paperback book with or without listing as e-book tooYour’re responsible for printing and shipping costs so need to make sure they don’t become so high that you get virtually no royalties  
Ensures you keep the rights to everything you publish with KDP in a non-exclusive agreement so you can sell elsewhere at the same timeOnce listed you still have to work hard at marketing your book to make it stand out from the millions of other indie authors starting out at KDP   
With Amazon Associates you can self-promote and be paid extra for it if you advertise your book and someone buys through an affiliate link  Indie books are often shunned by readers because they aren’t from an established/safe author so sales aren’t guaranteed

DESIGNING 

  1. Log into KDP account using Amazon details and set up name, address and phone number, bank account details and NI number 
  1. Open your bookshelf and enter a new book with a description that would entice an audience to buy it (aim for around 150 words) 
  1. Enter 2 categories that describe genre/form and 7 keywords that describe content to help readers find your book quickly such as:
    • Categories: Fantasy, Mystery, Crime, etc.
    • Keywords: LGBT, Dystopian, Lyrical, etc. 
  1. Build your detail page by filling in all the fine details about your book including title, series, author, publishing rights, age range, etc. 
  1. Format your text using Kindle Create (free software download) or alternative sites if you have knowledge of book design but make sure you’ve formatted and created everything, including:
    • Book pages: aligned, margined, follows reasonable eye line, page numbers, include any designs or decorative objects you want to include
    • Book cover: can use Amazon Cover Creator or your own image but ensure it is positioned properly, bleed or no bleed, central or otherwise, behind text which should be in a readable font, positioned clearly amongst your design and including a blurb and title 

PUBLISHING 

  1. Ensure format works for e-books and/or paperbacks: check style choices, page numbers align, everything is in the right place before using the same software to convert to a .kpf file (e-books) and/or pdf (paperback) that you can upload to sell on your bookshelf 
  1. Make sure you know what final decisions you need to make that cannot be changed after you’ve listed the text:
    • E-books: decide whether to enable Digital Rights Management which prevents people from copyrighting your work as their own or to not and share it freely (cannot be changed after publishing) 
    • Paperbacks: decide what print, paper, trim size and cover finish you want your books to have (cannot be changed after publishing) 
  1. Only paperbacks need an ISBN, which Amazon provides for free unless you wish to insert your own bought from sites like Nielson Books
    • Only needed if you want to control your own imprint – If you want to start your own publishing company you would create ISBNs for them with your imprint name: ‘MYCOMPANY’ rather than the default ‘AMAZONKDP’
  1. Download the finished file, then upload for review from Amazon who will check it over and send it back to you if it needs editing; for example, if the font needs re-sizing, or formatting needs to be adjusted for e-reader screens

FINAL STAGES  

10. Choose where you allow Amazon to sell your text to – you can select individual territories for a specific audience or open it up to worldwide in order to increase your chance of sale 

  1. Choose your royalty plan from the 2 options Amazon offer:
70% 35%
PaperbackBook must not be:
Public domain works
-Heavy with graphic images
Book must be:
-Listed between £1.99 and £9.99
If your book is public domain works, heavy with images and/or more than £9.99
E-BookPrint Book must satisfy all of the above AND e-book must:
-Be listed for at least 20% less than the print book
If your e-book isn’t listed for at least 20% less than the print book (If you have no print book then you can choose either option)
  • However, if you want to set prices higher than £9.99 then you can choose the 35% option, which may well work out to be more money if the sales do well – put together an estimated cost sheet (for minimum expected no. of sales) for both royalty choices and see which is going to be more profitable to you

12. Enter your book pricing after checking marketplace for research to ensure your book is within the realms of realistic for its genre. Amazon will then calculate how much royalties you will receive after tax, shipping and printing costs (if paperback) and you can adjust accordingly (but you can change this after publishing)

13. PUBLISH AND PROMOTE !!!